PenHero Articles

The dilemma facing Waterman and its retailers in the late 1980s was demonstrating the look and feel of a new solid gold pen to a prospective customer without having to risk opening it. A person who could afford it and would want to see one would want to buy an untouched example, not one that had been handled. The other issue for many retailers would be stocking such an expensive pen not knowing if they had the right combination of nibs and sections. The solution Waterman chose was to make gold …